In the final episode of Season 2, host Justin Gignac sits down with one of the founding fathers of streetwear, Jeff Staple. Jeff is the founder and creative director of Staple Design and Reed Space. His 2005 collaboration with Nike led to riots outside of Reed Space as people fought to get their hands on the limited Nike SB Dunk “Pigeon”. Many people credit that moment, and that shoe, as the shoe that catapulted sneaker culture to the masses.
Jeff hosts the podcast Business of Hype on Hypebeast Radio. He’s also one of the nicest and most respected people in the game and the unofficial mayor of the Lower East Side ever since he opened his store Reed Space in 2001. He is now the Creative Director of TGS Holdings whose shop Extra Butter is only a few doors down from the original Reed Space location on Orchard Street.
During the conversation, Jeff shares how he has sustained success over two decades in the game and avoided becoming just another trend. He also divulges his somewhat questionable and illicit use of rollerblades to get accepted into Parsons. Additionally, Jeff reveals what he was thinking during two near-death experiences—including his mindset when he started digging his own grave while stranded on the side of a mountain.
In this episode, you will learn what it takes to stay relevant over the course of your career, how to maximize your sleep, and that your only job in life is to just stay alive.
Jeff's Podcast Business of Hype on Hypebeast Radio